Amplify for Lawyers
03.18.26
The Language of Film in 1984
Legal marketing expert Matt Salvato discusses how lawyers communicate their work at a time when algorithms, AI, and compressed media formats increasingly shape public understanding of the law.
Good legal storytelling quietly answers three questions every audience carries with them: who was harmed, what failed, and what changed.
02.24.26
Those who embrace this shift are not only increasing visibility; they are shaping how their expertise is discovered, evaluated, and relied upon across platforms, including AI-driven systems.
The world of AI is changing how people Jnd and trust information—and lawyers can’t afford to be passive observers. In a remarkably short amount of time, tools like ChatGPT and Perplexity have become go-to sources for instant answers. Yet few China Law & Practicestop to ask an essential question: where is that information actually coming from?
02.6.26
PHILADELPHIA, Feb. 04, 2026 (GLOBE NEWSWIRE) — AMPLIFY will host an exclusive, members-only Pennsylvania Association for Justice (PAJ) CLE, Adapt or Die: Running a Modern Law Firm Without Losing Its Soul, bringing together leading voices in plaintiff-side law to examine how firms can grow, compete, and future-proof themselves in an increasingly complex legal marketplace.
01.29.26
AMPLIFY has been honored with a 2026 Golden Gavel Award for its testimonial film “The Danica Enyart Story: Turning Loss into Legacy,” produced in partnership with Rafferty, Domnick, Cunningham & Yaffa (RDCY).
12.16.25
Every founder knows the thrill of the moment: the first term sheet lands, the product is live, the market is opening up.
12.16.25
The Supreme Court is about to hear oral arguments in a case that sounds like a fight over toy imports but is really about the future of presidential power.
12.16.25
The federal court decision in FTC v. Meta landed last month with all the weight of a shrug.
12.16.25
If you want a snapshot of the legal industry in 2026, picture a profession that keeps promising it will “get serious about content” and then keeps producing things no one actually reads.
12.11.25
AMPLIFY is proud to announce that it they have been selected as a three-time finalist for the 2026 Golden Gavel Awards, one of the industry’s most respected honors for excellence in legal advertising and communications.
12.10.25
AMPLIFY is proud to announce its role as an Event Sponsor for the 2026 Palm Beach County Justice Association (PBCJA) Election Dinner. AMPLIFY’s participation as Event Sponsor reflects its broader commitment as an Annual Sponsor of PBCJA and its dedication to elevating the work of plaintiff trial lawyers.
11.13.25
AMPLIFY is proud to announce its participation in the 2025 Meadowlands Seminar®, one of the nation’s premier continuing legal education (CLE) events for plaintiff trial attorneys. Hosted by the New Jersey Association for Justice, the three-day seminar will take place November 19–21, 2025, at The Park Hotel at Meadowlands in East Rutherford, NJ.
11.10.25
AMPLIFY, the leading intelligence-driven communications and legal-industry growth firm, is proud to announce its role as Diamond Sponsor for this year’s special event honoring the Honorable Judge Maxine Cheesman, hosted by the Palm Beach County Justice Association.
11.7.25
Aron Solomon, Chief Strategy Officer at AMPLIFY and a Pulitzer Prize–nominated journalist, joins the Lit Hub podcast this Friday to explore the provocative themes behind his new essay, “The Fine Print of the Muse: How the Law Quietly Rewrites Art in the Age of Contracts, Clauses, and Algorithms.”
10.20.25
AMPLIFY, a revolutionary boutique legal marketing and PR agency, is proud to announce its participation in DECISIONS 2025, the New York State Trial Lawyers Association’s full-day, statewide continuing legal education (CLE) program, taking place in New York City on October 20, 2025, from 9:00 AM to 5:00 PM.
10.16.25
The Amateur Hour Presidency: Tariffs, Trade, and the High Cost of Chaos | Opinion
America’s trade policy is being run like a weekend garage sale. Prices change by the hour, rules are made up on the fly—but unlike a garage sale, no one seems to know who’s in charge.
10.16.25
Are Americans Being Conditioned to Accept Delayed Elections?
Over the past couple of weeks, we’ve gotten used to a sight that should never feel normal: armed National Guard soldiers standing watch (or gardening!) in Washington, DC. Camouflage uniforms at the steps of monuments to liberty. Soldiers patrolling the capital of a constitutional democracy. That image alone should set off alarms. Yet for many, the reaction has been a shrug—just another extraordinary measure in extraordinary times.
10.16.25
Startups And The Shutdown: When Your Primary Customer Folds Overnight
Government shutdowns usually land in the headlines as political theater: national parks closed, passport offices jammed, TSA lines stretching into eternity. Annoying, sure, but not existential for most people. For startups, though, this October’s shutdown is different. When your primary customer is Uncle Sam and he suddenly closes his checkbook, that isn’t politics — it’s survival.
10.16.25
Justice denied: What happens to the courts during a government shutdown?
When the federal government shuts down, Americans think of shuttered national parks or endless airport security lines. What almost no one thinks about — until it touches their own life — is what happens when the judiciary itself starts to run out of money.
07.30.25
In this incisive commentary Solomon argues that Rupert Murdoch is more likely to settle Donald Trump’s $10 billion defamation lawsuit—despite its weak legal foundation—rather than engage in a protracted battle. Drawing on Murdoch’s precedent-setting decision to quickly settle with Dominion in 2023, Solomon posits that lucrative corporate calculus—not editorial principle—will drive the Journal’s response.
07.30.25
Chief Strategy Officer at AMPLIFY, Aron Solomon, JD, continues to shape national legal narratives while leading the agency’s powerhouse content and earned media team for top law firms across the U.S. His recent op-ed in The San Francisco Chronicle predicting a Murdoch-led settlement in Trump’s lawsuit against The Wall Street Journal further cements his reputation as a sharp legal and media strategist.
07.24.25
AMPLIFY, a leading strategic communications and PR firm for law firms, is continuing its partnership with the Pennsylvania Association for Justice (PAJ) as a Justice Business Partner.
07.23.25
Aron Solomon’s compelling essay explores the profound shifts in public discourse as social media platforms increasingly supplant traditional journalism.
07.21.25
Despite media speculation, President Trump cannot legally fire Federal Reserve Chair Jerome Powell without cause — a safeguard rooted in constitutional design to protect the Fed’s independence and preserve trust in U.S. financial institutions.
07.14.25
Let The Bots Feast: Why Media Should Embrace The Great AI Scrape
01.13.25
Aron Solomon in LitHub on The Onion’s Failed Acquisition of Infowars
07.11.24
This Is How You Know Trump Smells Victory
04.30.24
Everything you need to know about the TikTok ban — and why it might not even matter.
04.29.24
Starbucks’s case at the Supreme Court is a venti lose-lose for the company and the burgeoning unionization movement
04.20.24
When Neglect Becomes Criminal: The Harsh Reality of Failing a Dependent